An article published in the New York Times recently reports that the number of bloggers between the ages of twelve and seventeen has been declining. The study employs this statistic to present the questions of whether or not the entire blogging medium is following suit and whether or not blogging, as a form of communication online, is dying. Is this accurate? Is blogging, particularly in the Internet marketing and online sales arena, dying? What could this imply for entrepreneurs if it turns out to be true? We thought we would take a look at this concern and find out whether or not it is true and what kind of implication this poses for the internet market arena.
The very first thing that we discovered is that blogging, especially in terms of aiding one’s ability to communicate online is not truly dying. First of all, the statistic of kids somewhere between the ages of twelve and seventeen blogging less doesn’t actually mean that blogging is going to go away. What is in fact happening is that people in this age group are just migrating over to Twitter and, particularly, Facebook–the service that offers people the power to create “notes” which can act in much the same fashion as blog entries and allow the user to control who is able to see what they have written down. Adults are much more likely to develop their own web properties than kids particularly because pesky things like parental consent will not be an issue.
We also wanted to take the belief that blogging is challenging under consideration. Blogging is just not something that can be done once and quickly. If you want to make money online, particularly when you are in Internet Marketing, you ought to be willing to actually commit to the activity if you want to find success with the activity. While running a blog arrived at the peak of its popularity in 2004-2006, lots of Internet Marketers jumped onto the bandwagon believing that they could make a site really fast that, because it looked like a blog, they could slap up some advertising and sit back and collect earnings. It rapidly became clear to everybody who tried this that the only way to make true money in blogging is to constantly update your site with new information. This is the reason a large number of Internet marketers have stopped employing blogging as a key income source.
Google has also been working overtime to crack down on the individuals who have stolen content from others and used it for their own blog and site purposes. This shows that on a daily basis hundreds of blogs are being de-indexed by Google these are generally the blogs created by people who use software to steal the content off of other sites and put it on their own. With countless blogs being taken off the radar, it is easy to believe that blogging is dying and that the sites are merely being shut down.
The serious fact is that blogging isn’t dying. Blogging is just being far better regulated so it is a lot harder for people to earn money using these mediums. While this will affect some basic data, we predict that blogging isnt going anywhere. It’s still coming into its own for precisely what it is really supposed to be: a tool for communication. Blogging is a lot better method for those who want to share information than it is for someone to earn money.
By Hannah George
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